Pfeiffer Beach

Channel the magic of California’s Big Sur with the Pfeiffer Beaches—a striking pair of shades inspired by the legendary purple sands and dreamlike surf of this coastal gem.

These sunglasses are made for seekers of epic views and endless horizons. Clean, modern frames with a bold yet refined silhouette that mirrors the rugged cliffs of Big Sur. Unique violet-tinted lenses echo the famous lavender surf breaks, cutting glare while giving the world a mesmerizing, otherworldly glow. 

Lightweight and durable for long drives down Highway 1, windswept hikes, or lazy afternoons by the ocean. Subtle DGEN branding adds an understated nod to those who live for unforgettable coastlines and wide-open skies. 

From misty mornings to technicolor sunsets, the Pfeiffer Beach keeps the Big Sur spirit alive—wherever your next escape takes you.