La Jolla

Where coastal chill meets endless sun, the La Jollas capture the effortless vibe of San Diego’s iconic surf scene.

Designed for beach days, boardwalk cruises, and golden-hour hangs, these shades bring west coast cool to any adventure. Modern street smart frames with a matte black finish that look as punk or as boho as you dress it up or down. La Jolla’s cliffs and shimmering waves in the background and these shades on your face is epic California. 

The glasses are smoked out, just like the surfers sitting next to you on the beach, so that off the water your vision is sharp from surf break to bonfire. Durable yet easy-wearing frames built to handle sand, salt, and spontaneous road trips to Tijuana. DGEN logo accents for a nod to those who live for sun, surf, and laid-back style.

From tide pools to taco runs, the La Jollas are your go-to for soaking up the best of the California coast.